Hi Everyone 😊,
So today I am going to be talking about SEO for small businesses and what they might do in order to compete with the bigger companies online.
source; Digital MarketingHow Does SEO Work For Small Business ...
Firstly, what is an SEO? It is a Search Engine Optimisation . This is essential for the likes of small businesses as it collects numerous of strategies to improve the visibility of a small businesses website online. The main aim for both small and large businesses is to have as much SERPS (which means search engine results page) in order to maximise sales , leads and customer visits.
source;What Is Small Business SEO?
Some SEO strategies to help a small business compete compare to businesses online would be to build a customer relationship with their customers and using certain keywords , like "Dry cleaners in the area of Waterford" as if the small businesses want local customers this may boost their moral and sales.
source; Importance of Seo for Small Businesses | SPPC Digital
Build trust by sharing helpful content that answers customer questions. An example of this would be to have FAQs on the website to show that the smaller businesses understand the customers’ needs and are here to help compared to a larger company that may take a few business days to get back to. For example with bringing back my dry cleaner example from the paragraph above , having questions like '' what detergent is suitable for sensitive skin'' or other FAQs.
Having a nice website that looks good on both mobile and website is also a competitive advantage for smaller businesses as majority of people search using their phones now a days.
That is all I have for now until my next blog ,
Bye!
- Sarah
Interesting blog!!
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