Cybersecurity for Small Businesses

 Hi Everyone ツ,

This is my final blog of the semester and year!!!, I am going to talk about cybersecurity for small businesses. 

Cybersecurity is important for small businesses. Certain factors can help small businesses not get caught within a cyber attack and have their data leaked. 

10 Crucial Cyber Security Tips for Small Businesses

More common steps for small businesses to protect their cybersecurity is having strong, unique passwords.Another basic one is having a two factor authentication,  for example, when you log into your email , a message also gets sent to your phone in order to authenticate it was you logging in. 

Slightly more advanced ways to protect cybersecurity is always ensuring your device is up to date because hackers can hack into older versions of softwares. 

If the small business is a non for profit or something to do with investing money, to make aware to the customers about phishing scams that could be floating around the area. By informing not to click on suspicious links from a number that is not the businesses, it will help build good representation and reliable insights for the small business 

National Cyber Security CentrePhishing: Spot and report scam emails ...

Smaller businesses could also invest in anti virus programmes such as Norton 360 and McAfee protection to keep the business and customers safe when using the small businesses website. 

Small businesses can also protect their data by investing in cybersecurity insurances. They are designed to protect small businesses from financial losses due to cyberattacks, data breaches, and other online threats. It can covers costs, including data recovery, legal fees, customer notifications, and even ransom payments in case of a ransomware attack. This is a good idea for smaller businesses and is recommended. 

Cyber Insurance Stats: 64% of businesses unfamiliar with coverage | AdvisorSmith

That is all now for my blogs

- Sarah 

SEO for Small Businesses: How to Compete with Big Brands Online

 Hi Everyone 😊,

So today I am going to be talking about SEO for small businesses and what they might do in order to compete with the bigger companies online. 

source; Digital MarketingHow Does SEO Work For Small Business ...

Firstly, what is an SEO? It is a Search Engine Optimisation . This is essential for the likes of small businesses as it collects numerous of strategies to improve the visibility of a small businesses website online. The main aim for both small and large businesses is to have as much SERPS (which means search engine results page) in order to maximise sales , leads and customer visits. 

source;What Is Small Business SEO?

Some SEO strategies to help a small business compete compare to businesses online would be to build a customer relationship with their customers and using certain keywords , like "Dry cleaners in the area of Waterford" as if the small businesses want local customers this may boost their moral and sales. 

source; Importance of Seo for Small Businesses | SPPC Digital

Build trust by sharing helpful content that answers customer questions. An example of this would be to have FAQs on the website to show that the smaller businesses understand the customers’ needs and are here to help compared to a larger company that may take a few business days to get back to. For example with bringing back my dry cleaner example from the paragraph above , having questions like '' what detergent is suitable for sensitive skin'' or other FAQs. 

Having a nice website that looks good on both mobile and website is also a competitive advantage for smaller businesses as majority of people search using their phones now a days. 

That is all I have for now until my next blog , 

Bye!

- Sarah  

Evolution of Internet Technologies: From Web 1.0 to Web 3.0

 Hi Everyone, 

I hope you had a good day :). 

Today I am going to talk about the evolution  of technology. specifically the evolution of internet technologies from Web 1.0 to Web 3.0. 

You may be wondering, what is Web 1.0 , Web 2.0 , Web 3.0. I am going to explain this for you down below 😊 .

Web 1 firstly is the 'static years' of the internet. this is when the internet consisted of HTML (Hypertext Markup Language) and JavaScripts. Web 1.0 can be considered as a read only format. Examples of Web 1.0 would be famous movie information site IMBd and the first version of amazon ( this was back when it was an online bookshop and not what it is today!!) The main aim of Web 1 was to portray as if it is a digital library. 

source; ABC Software Solutions Company | Learn about web 1.0, web 2.0, web 3.0 concepts

Web 2.0 is more extensive than Web 1. This is when the social aspect of the web came into place. Introduction to such things like ''cost per click'', ''web applications'' and the rise of wikipedia became really popular during this time.  This changed how users used the internet compared to Web 1 as it now had ''read-write'' formatting. By having all these new applications to the web , websites such as Facebook and twitter have been made and made the internet ultimately a more sociable place. 

source; Web 2.0 applications | Download Scientific Diagram

Web 3.0 is also and more often known as the decentralised web. Web 3 is a more individualistic point of view of web technologies as people want to start to take control of their identity and their data. Examples of Web 3.0 would be cryptocurrencies , Non - fungible tokens (both are a form of banking without the peer to peer transactions and ''owning it'') 

source; https://www.intelegain.com/how-will-the-rise-of-web-3-0-benefit-businesses-and-entrepreneurs/

That is all I have for my blog today, I hope you have a good rest of your week !

- Sarah